NIEUWE STAP VOOR STAPKAART VOOR DISPLAY-ADVERTENTIES

Nieuwe stap voor stapkaart voor Display-advertenties

Publishers provide inventory to an ad exchange. Therefore, an ad exchange (the marketplace itself) holds the inventory while a Demand-Side Platform, which acts on behalf of advertisers, is the place where the buyers bid for the inventory depending on the impressions they have. Everything is rather forthright here: it’s the highest bidder’s ad t

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